Final Evaluation

Evaluation from louaw

Final cut- The Brief

Audience survey

Please follow the link to the audience survey that Victoria-Louise has made in order to gain feedback from our opening sequence:

https://docs.google.com/forms/d/1xqDRyUVlRT7C4-CiIpUDkES5oZGmLr0E9aEnmTfxInY/viewform

We distributed this survey to family and friends, including ages outside of our target audience. This was done purposely as it helped us to understand whether we had affected the correct target audience (i.e. if they answered the questions in the way we expected).

The results were analysed and these are some percentages to represent the raw data:

89% of males thought the opening sequence presented ethnicity
87% of females thought ethnicity 
90% of males wanted to watch the rest of the film
76% of females wanted to watch on
80% of males thought it was a crime thriller
68% of females thought it was a crime thriller 
70% of males thought the film should be a 15
60% of females thought it should be a 15
90% of both males and females thought it was original 
80% of females thought the representation was correct
86% of males also thought it was correct 
87% of males thought the titles were suitable
81% of females thought the titles where suitable

Rough cut

The amendments still to be made in our opening sequence are as follows:

• Titles should be changed to look more professional by changing the font and the colour. This is because sometimes the titles cannot be seen as the white isn't a bold enough colour. 
• We still need to come up with a film title and incorporate that in the correct order in our opening sequence. 
• At 0.28 seconds, our protagonist's head is out of frame. Therefore, we will have to re-shoot this shot.
• A sound effect of a phone ringing still needs to be put over the top of our footage to make the sound more prominent.
• At around 1.03 the clip needs to be edited to give the impression to the audience that the train is stopping so that continuity is established. 
• A lot of clips need small editing at the beginnings/endings to eliminate shaky-ness. 

Our protagonist

We thought Calum would be the ideal protagonist for our foundation portfolio because he looks like the rugged, european type of character that we really wanted to make his Russian roots more evident to the audience.

Update on editing

After editing our original content, I am happy with how our progress is going because the transitions in place make our opening sequence look more professional. However, after analysing it critically we have decided that re-shooting is essential so therefore we are re-shooting the train station scenes today. This is because a lot of the shots do not fit with the rest of the shots, so make the whole sequence look wrong, so we have written a list of the changes that need to be made and will be carrying out these changes today.

Our current plan is:

1) get all re-shoots completed by the end of this week
2) put in (although we have already found music) music/sound effects into the sequence and determine whether it is appropriate.
3) edit the new shots
4) evaluate our project

The evaluation questions that are to be answered are as follows:
• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How does your media product represent particular social groups?

• What kind of media institution might distribute your media product and why?

• Who would be the audience for your media product?

• How did you attract/address your audience?

• What have you learnt about technologies from the process of constructing this product?

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

After analysing previous student's blog entries I have a clear idea of the length of our evaluation and have decided that a method we should use in evaluation is peer assesment. This means that we are not just evaluating our opinion (which is likely to be biased) but individuals who had no input into the makings of our opening sequence.

Evidence of filming

The following images are proof of our filming, which took place at Denham Golf Club train station. We found this day of filming successful however there are still many re-shoots to do in order to achieve our final goal, which we will follow through with on Thursday.